Power: Why Some People Have It And Others Don’t by Jeffrey Pfeffer
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Rhetoric by Aristotle.
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Switch: How To Change Things When Change Is Hard by Chip & Dan Heath
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Made to Stick by Chip & Dan Heath
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Enchantment by Guy Kawasaki
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The Hidden Persuaders by Vance Packard
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The Art of Choosing by Sheena Iyengar
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Grit: The Power of Passion and Perseverance by Angela Duckworth.
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To Sell Is Human: The Surprising Truth About Moving Others by Daniel Pink.
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Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard Thaler and Cass Sunstein
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