Switch: How to Change Things When Change Is Hard by Chip Heath |
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D. |
The Undoing Project: A Friendship That Changed Our Minds by Michael Lewis |
Decisive: How to Make Better Choices in Life and Work by Dan Heath |
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath |
Thinking, Fast and Slow by Daniel Kahneman
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Richard H. Thaler is an American economist and the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business.
