1. ​Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore
  2. Inevitable Illusions: How Mistakes of Reason Rule Our Minds by Massimo Piattelli-Palmarini
  3. Influence: Science and Practice by Robert B. Cialdini
  4. Mastering the Dynamics of Innovation by James M. Utterback
  5. The Chicago Manual of Style by University of Chicago Press Staff
  6. The Effective Executive by Peter F. Drucker
  7. The Hockey Handbook by Lloyd Percival
  8. The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business by Clayton M. Christensen
  9. Uncommon Genius: How Great Ideas are Born by Denise Shekerjian

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  • Guy Takeo Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. Wikipedia​
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