100 Most Recommended Books By Startup Founders

1. Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel (2014)
2. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz (2014)
3. Hooked: How to Build Habit-Forming Products by Nir Eyal (2014)
4. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries (2011)
5. Angel: How to Invest in Technology Startups — Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000 by Jason Calacanis (2017)
6. The Design of Everyday Things: Revised and Expanded Edition by Don Norman (2013)
7. Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull (2014)
8. Steve Jobs by Walter Isaacson (2011)
9. Thinking, Fast and Slow by Daniel Kahneman (2011)
10. Rework by Jason Fried (2010)
11. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp (2016)
12. Shoe Dog: A Memoir by the Creator of Nike by Phil Knight (2016)
13. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen (2013)
14. Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug (2014)
15. Ego is the Enemy by Ryan Holiday (2016)
16. The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey (2013)
17. Influence: The Psychology of Persuasion, Revised Edition by Robert B. Cialdini (2006)
18. Getting Things Done: The Art of Stress-Free Productivity by David Allen (2015)
19. Man’s Search for Meaning The Classic Tribute to Hope from the Holocaust by Viktor E Frankl (1946)
20. The State of Nonprofit America by Lester M Salamon (2012)
21. Essentialism: The Disciplined Pursuit of Less by Greg McKeown (2014)
22. How To Win Friends and Influence People by Dale Carnegie (2009)
23. Deep Work: Rules for Focused Success in a Distracted World by Cal Newport (2016)
24. Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins (2001)
25. The Effective Executive: The Definitive Guide to Getting the Right Things Done by Peter F. Drucker (2017)
26. Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Timothy Ferriss (2016)
27. Built to Last: Successful Habits of Visionary Companies by Jim Collins (2004)
28. Think and Grow Rich by Napoleon Hill (2015)
29. Pride and Persistence by Jeanna Ellsworth (2014)
30. The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich by Timothy Ferriss (2009)
31. As A Man Thinketh by James Allen (2010)
32. High Output Management by Andrew S. Grove (1983)
33. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim (2015)
34. Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dr. Dan Ariely (2009)
35. Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore (2014)
36. Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler (2008)
37. Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk (2009)
38. Give and Take: Why Helping Others Drives Our Success by Adam Grant (2013)
39. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (2000)
40. Purple Cow: Transform Your Business by Being Remarkable by Seth Godin (2003)
41. Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek (2009)
42. Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis (2017)
43. How Google Works by Eric Schmidt (2014)
44. The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller (2013)
45. Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink (2017)
46. Contagious: Why Things Catch On by Jonah Berger (2013)
47. Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll (2013)
48. The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau (2012)
49. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen (2015)
50. The Four Steps to the Epiphany by Steve Blank (2013)
51. Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg (2015)
52. Sam Walton: Made in America: My Story by Sam Walton (1992)
53. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder (2010)
54. The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt (2014)
55. Turn the Ship Around!: A True Story of Turning Followers into Leaders by L. David Marquet (2013)
56. Unshakeable: Your Financial Freedom Playbook by Tony Robbins (2017)
57. Losing My Virginity: the Autobiography by Sir Richard Branson (1998)
58. UX Research: Practical Techniques for Designing Better Products by Brad Nunnally (2016)
59. Algorithms to Live By: The Computer Science of Human Decisions by Brian Christian (2016)
60. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday (2014)
61. The Road Back to You: An Enneagram Journey to Self-Discovery by Ian Morgan Cron (2016)
62. Value Proposition Design: How to Create Products and Services Customers Want by Alexander Osterwalder (2014)
63. Principles of Marketing by Philip T. Kotler (2017)
64. The Innovator’s Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen (2013)
65. The Checklist Manifesto: How to Get Things Right by Atul Gawande (2009)
66. A Mind for Numbers: How to Excel at Math and Science by Barbara Oakley PhD (2014)
67. The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company by Steve Blank (2012)
68. The Marketing Blueprint: Lessons to Market & Sell Anything by Jules Marcoux (2015)
69. The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb (2007)
70. Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi (2008)
71. Smartcuts: How Hackers, Innovators, and Icons Accelerate Success by Shane Snow (2014)
72. The Talent Code: Greatness Isn’t Born. It’s Grown. Here’s How. by Daniel Coyle (2009)
73. The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success by William N. Thorndike (2012)
74. Debt: Updated and Expanded: The First 5,000 Years by David Graeber (2014)
75. Only the Paranoid Survive by Andrew S. Grove (1996)
76. 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall (2013)
77. The Art of Thinking Clearly: Better Thinking, Better Decisions by Rolf Dobelli (2013)
78. INSPIRED: How to Create Tech Products Customers Love by Marty Cagan (2017)
79. Blockchain Basics: A Non-Technical Introduction in 25 Steps by Daniel Drescher (2017)
80. Growth Hacking: The Definitive Guide of Growth Hacking Tactics by James Jackson (2016)
81. The Intelligent Investor: The Classic Text on Value Investing by Benjamin Graham (2005)
82. Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money — That the Poor and the Middle Class Do Not! by Robert T. Kiyosaki (2009)
83. Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff (2011)
84. Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead by Laszlo Bock (2015)
85. The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh (2009)
86. The Master Algorithm: How the Quest for the Ultimate Learning Machine Will Remake Our World by Pedro Domingos (2015)
87. The Greatest Salesman in World by OG MANDINO (2002)
88. Homo Deus: A Brief History of Tomorrow by Yuval Noah Harari (2017)
89. Code: The Hidden Language of Computer Hardware and Software by Charles Petzold (1999)
90. Good Grief: 50th Anniversary Edition by Granger E. Westberg (2010)
91. The Art of Startup Fundraising: Pitching Investors, Negotiating the Deal, and Everything Else Entrepreneurs Need to Know — by Alejandro Cremades by Alejandro Cremades (2016)
92. The Wealth of Nations by Adam Smith (2016)
93. Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition by David Newman (2013)
94. The Great Big Fitness Quote Book: Over 365 Motivational Quotes To Get Back In Shape! by Cameron M. Clark (2015)
95. Unlimited Power by Anthony Robbins (1986)
96. Mastery by Robert Greene (2012)
97. Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain (2012)
98. The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stanier (2016)
99. New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development by Mike Weinberg (2012)
100. The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It by Kelly McGonigal (2011)

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